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Brooke Leslie Rollins

Government (Cabinet level) + Conservative Policy + Agricultural Policy

Rank #34 Warm path: Private 15-minute briefing (NOT a pitch). She is a sitting Cabinet official — never cold through USDA channels. Warm intermediary only. EXCEPTIONAL
RoleGovernment (Cabinet level) + Conservative Policy + Agricultural Policy
Age20%
Faith alignment
92 / 100
EXCEPTIONAL
How to speak his language

Psychology

How He Evaluates
Brooke was prepared through building conservative policy infrastructure in Texas (15 years at TPPF), then scaling it nationally (AFPI), then entering the highest levels of executive power. She brings
How to reach him

Warm Path

Via Texas conservative political network (Dunn→Wilks→political). 3-hop.

  1. Primary: Tim Dunn → Brooke Rollins — Dunn co-founded America First Works where Rollins was deeply involved. Both are Texas faith conservatives. Most organic warm path.
  2. Tertiary: Doug Deason (billionaire conservative tech investor, TPPF board overlap) — if Carter has any connection to Deason.
The “that’s me” angle

Engagement Strategy

What’s happening now
  • 33rd United States Secretary of Agriculture
  • Agricultural policy; rural development; implementing Trump admin priorities through USDA; tariffs + trade policy impact on farmers
Who he knows in our world

Network

BGEA/Decision Magazine connectionBob UnanueChris BuskirkDoug DeasonBrooke Rollins
The record

Identity

Full Name
Brooke Leslie Rollins (née Leslie)
Career arc
  • https://en.wikipedia.org/wiki/Brooke_Rollins
  • https://ballotpedia.org/Brooke_Rollins
  • https://www.agriculture.com/get-to-know-brooke-rollins-nominee-for-agriculture-secretary-8751775
  • https://www.cnbc.com/2026/04/07/usda-brooke-rollins-easter-jesus-god.html
Full dossierthe complete record →
Internal — wealth (not for any recipient surface)
Net worth
$3M–$8M

Synthesized from 14 sources · Composite 84 · Coverage 20

IDENTITY

FieldValue
Full NameBrooke Leslie Rollins (née Leslie)

Career Arc

Brooke Christine Rollins (born circa 1973, Glen Rose, Texas) is the 33rd United States Secretary of Agriculture, confirmed February 13, 2025. Founder of the America First Policy Institute. Former director of Trump's Domestic Policy Council (first term).

Education: Texas A&M University (BS Agricultural Development, 1994 — first female student body president), University of Texas School of Law (JD, honors).

Career arc: Commercial litigator, Hughes & Luce (Dallas) → Clerk, U.S. District Judge Barbara M. Lynn → Deputy GC/Policy Director, Gov. Rick Perry → President/CEO, Texas Public Policy Foundation (15 years) → Assistant to President/Director, Office of American Innovation (2018–2020) → Director, Domestic Policy Council (2020–2021) → Co-founded America First Policy Institute (2021) → Secretary of Agriculture (2025–present).

Family: Married (Rollins). Four children involved in show cattle. Mother Helen Kerwin elected to Texas House (2024). Resides in Fort Worth, TX.

Religion: Devout evangelical Christian. Has stated she "thought she'd end up at seminary and be a youth minister." Builds policy on biblical teaching. Participates in Cabinet Bible study.

Sources:

  • https://en.wikipedia.org/wiki/Brooke_Rollins
  • https://ballotpedia.org/Brooke_Rollins
  • https://www.agriculture.com/get-to-know-brooke-rollins-nominee-for-agriculture-secretary-8751775
  • https://www.cnbc.com/2026/04/07/usda-brooke-rollins-easter-jesus-god.html


WEALTH & HOLDINGS

Asset/MetricDetail
Net Worth$3M–$8M

Net worth: Estimated $5–15M (UNVERIFIED — based on legal career, nonprofit CEO compensation, real estate).

Key holdings:

  • Fort Worth, TX real estate (family farm background)
  • Former CEO compensation at TPPF and AFPI
  • No known major investments or foundation

Giving: No publicly documented large-scale philanthropy. Faith-based giving assumed but unconfirmed.

Sources:

  • https://ballotpedia.org/Brooke_Rollins
  • https://www.agriculture.com/get-to-know-brooke-rollins-nominee-for-agriculture-secretary-8751775

  • Dossier: planning/wave3-dossiers/brooke-leslie-rollins.md
  • Hub: planning/command-center/34-brooke-leslie-rollins.md

FAITH & ALIGNMENT

Religious identity: Evangelical Christian. Outspoken about faith in public service.

Alignment score: 92/100 — Extremely high. Rollins has explicitly stated "God's hand has been the driving force in everything I've ever done." She participates in Cabinet Bible studies, sent Easter email to USDA staff about Jesus's crucifixion and resurrection, and told Decision Magazine (BGEA) she builds policy on biblical teaching. Favorite verse: Romans 13:12 ("put on the armor of light").

Key quotes:

  • "God has been, for as long as I can remember, such a massive part of everything, even in times when I didn't really want to." — Decision Magazine, June 2025
  • "Through all the years — I really thought I'd end up at seminary and be a youth minister, that's where my heart was."
  • "There is just a lot of darkness — not with this White House or my current boss, President Trump, or our Cabinet, but with government in general."

Sources:

  • https://www.cnbc.com/2026/04/07/usda-brooke-rollins-easter-jesus-god.html
  • https://www.agriculture.com/get-to-know-brooke-rollins-nominee-for-agriculture-secretary-8751775

Source: claude-export-processed/conversations/research/5f78320b-4e3a-497c-a344-a89308bb3971.json#5f78320b-4e3a-497c-a344-a89308bb3971

  • [AI] Looking at the search results, I can see names like:
  • Joel Osteen (mentioned in Houston targets)
  • Billy Graham (mentioned as Franklin Graham's father)
  • Betty Lawrence (Jeffress's assistant)
  • Edward Graham (Franklin's son)
  • Buck Jacobs (C12)
  • Don Barefoot (C12)
  • Larry Arnn (Hillsdale College)
  • Brooke Rollins (AFPI)
  • Leonard Leo (Federalist Society)
  • Jim Walton, Rob Walton, Alice Walton, Christy Walton, Ann Walton Kroenke, Nancy Walton Laurie (Walton family members)
  • Barry Silbert (DCG)
  • [AI] I found additional names in the searches like:
  • Betty Lawrence (Jeffress's assistant)
  • Edward Graham (Franklin's son)
  • Buck Jacobs (C12 founder)
  • Don Barefoot (C12 CEO)
  • Larry Arnn (Hillsdale President)
  • Brooke Rollins (AFPI CEO)
  • Leonard Leo (Federalist Society)
  • Individual Walton family members: Jim Walton, Rob Walton, Alice Walton, Christy Walton, Ann Walton Kroenke, Nancy Walton Laurie, Steuart Walton, Tom Walton
  • Mars family members: Jacqueline Mars, John Mars, Victoria Mars
  • Cargill-MacMillan family members: James Cargill II, Austen Cargill, Marianne Liebmann
  • Lauder family members: Leonard Lauder, Ronald Lauder, Jane Lauder, Aerin Lauder, William Lauder
  • Barry Silbert (DCG)
  • Caryl Stern (WFF President)
  • Eva Moskowitz (Success Academy)
  • Billy Graham (Franklin's father)
  • Joel Osteen (mentioned in Houston targets)
  • And many more staff members and associates
  • [AI] 2. Found and added missing names - I discovered I'd missed critical people like:
  • Individual Walton family members (Jim, Rob, Alice, Christy, Ann, Nancy, Steuart, Tom)
  • Mars family members (Jacqueline, John, Victoria)
  • Cargill-MacMillan family members
  • Lauder family members
  • Key staff like Betty Lawrence (Jeffress's assistant), Edward Graham (Franklin's son)
  • C12 leadership (Buck Jacobs, Don Barefoot)
  • Organization leaders (Larry Arnn at Hillsdale, Brooke Rollins at AFPI, Leonard Leo at Federalist Society)
  • Joel Osteen (who was mentioned in Houston targets but I'd missed)


WARM PATH & RELATIONSHIPS

Primary warm path: Via Texas conservative political network (Dunn→Wilks→political). 3-hop.

Person/OrganizationRelationshipValue
Tim DunnCo-founded America First Works; major AFPI donorPRIMARY warm path; TX megadonor
Larry KudlowCo-founded AFPIEconomic policy; media
Donald TrumpInner circle; appointed CabinetUltimate political access
TPPFBuilt 3→100+ staff (2003-2018)TX conservative donor class
AFPIFounded; 90%+ of admin policyPolicy alumni network
Rick PerryEarly patronTX political network
Adam W. SchindlerAFPI CDOTech policy bridge
Doug DeasonConservative donor; TPPF overlapCapital bridge
Billy Graham Evangelistic Assoc.Decision Magazine featureFaith media
NRBNational Religious BroadcastersChristian media
Texas A&MFirst female student body presidentAlumni network
Mark RollinsHusbandFamily

Primary: Tim Dunn → Brooke Rollins — Dunn co-founded America First Works where Rollins was deeply involved. Both are Texas faith conservatives. Most organic warm path.

Secondary: TPPF event introduction — Rollins built TPPF for 15 years (3 staff → 100+). Any TPPF board-level connection provides warm access. She is a legend there.

Tertiary: Doug Deason (billionaire conservative tech investor, TPPF board overlap) — if Carter has any connection to Deason.

Alternative: Texas A&M network — massive alumni loyalty; Rollins was first female stude

---SOURCE: 13_brooke-leslie-rollins-nee-leslie.md---

Path Table:

ChannelPathVerified?
White HouseThrough official channelsVERIFIED (current role)
AFPIInstitutional relationship still existsVERIFIED
Texas A&M networkAlumni channelsVERIFIED
Conservative policy networkThrough Heritage, TPPF, CPI connectionsSOURCED
Best warm pathThrough Texas conservative community or AFPI boar

Path Table:

ChannelPathVerified?
White HouseThrough official channelsVERIFIED (current role)
AFPIInstitutional relationship still existsVERIFIED
Texas A&M networkAlumni channelsVERIFIED
Conservative policy networkThrough Heritage, TPPF, CPI connectionsSOURCED
Best warm pathThrough Texas conservative community or AFPI boar
  • Source: planning/command-center/409-brooke-leslie-rollins.md

Key Connections

  • (Rollins
  • (Tyler
  • 2026
  • AFPI alumni network or Texas connections rather than direct government channel
  • BGEA/Decision Magazine connection
  • Bob Unanue (r71
  • Brooke; major AFPI donor; both TX faith conservatives
  • Cabinet Bible study network
  • CauseIQ
  • Chris Buskirk (r56
  • Dan Proft and John Tillman (political operatives
  • Doug Deason (r54
  • FDI network
  • Faith Driven Investor network
  • GuideStar
  • GuideStar (10/27/2025
  • GuideStar (as of 01/02/2026
  • GuideStar program description
  • Heritage
  • Hinchilla + ECFA profile

ENGAGEMENT STRATEGY

[H8-notes] Entity: Genesis Outreach — Brooke Rollins | Note ID: 58bf04e4-db52-4c27-b4ff-987146dc22d9


KEY QUOTES

QuoteYearSource
"think tank in waiting"2018
"Right on Crime" was explicitly motivated by faith conviction:"biblical framework applied to criminal justice
"faith-informed policy that actually passed"
"You proved that faith-informed policy can scale nationally (Right on Crime → First Step Act). What's the next platform that scales faith-informed innovation?"https://americafirstpolicy.com
"Genesis is building the truth infrastructure for the AI age — a Kingdom investment that protects and empowers the Body of Christ."Maclellan family, NCF leadership, Kaestner, Cathy family
"generosity advising" and non-cash complex assets (business interests, real estate, crypto). Genesis could position for"
"Faith-driven technology infrastructure deserves the same generosity advising that missions and churches receive."1890overlaps with Midwest faith-capital networks.
"Genesis is a faith-driven technology company building truth infrastructure — exactly what FDI exists to fund and celebrate."
"how faith-driven entrepreneurs build"2026
"vetted ministry" or"
"Genesis is building Kingdom infrastructure for the AI age — the kind of culture-shaping technology that NCF donors want to fund."1493
"investments and charitable work"2024Extremely private, almost n

ALL FACTS

KeyValue
AFPIInstitutional relationship still exists
Access difficultyHIGH — sitting Cabinet secretary with limited external meeting availability. Best approach through AFPI alumni network or Texas connections rather than direct government channel.
Alignment score92/100 — Extremely high. Rollins has explicitly stated "God's hand has been the driving force in everything I've ever done." She participates in Cabinet Bible studies, sent Easter email to USDA staff
AlternativeTexas A&M network — massive alumni loyalty; Rollins was first female student body president. Aggie connections carry weight.
AngleRural technology sovereignty, agricultural AI, faith-aligned infrastructure for underserved communities. Rollins' farm-girl roots + tech policy background (Office of American Innovation) make her rece
Attiohttps://app.attio.com/day-7-public-benefit-corporation/person/8d47dc78-4bbc-4b0d-b626-db273ff0390d
Best warm pathVia Texas conservative ecosystem — Rick Perry network, TPPF alumni, Texas A&M Aggie network. Via BGEA/Decision Magazine connection. Via Cabinet Bible study network.
Career arcCommercial litigator, Hughes & Luce (Dallas) → Clerk, U.S. District Judge Barbara M. Lynn → Deputy GC/Policy Director, Gov. Rick Perry → President/CEO, Texas Public Policy Foundation (15 years) → Assi
ChannelPrivate 15-minute briefing (NOT a pitch). She is a sitting Cabinet official — never cold through USDA channels. Warm intermediary only.
Completeness80% — Excellent on career, current position, network, and political context. Thin on personal faith expression and wealth details.
Composite Score84.0/100
Conservative policy networkThrough Heritage, TPPF, CPI connections
Coverage20%
Current Role33rd United States Secretary of Agriculture
Current focusAgricultural policy; rural development; implementing Trump admin priorities through USDA; tariffs + trade policy impact on farmers
DOBApril 10, 1972 (age 54)
Data StatusRICH (39,548 bytes across sources)
Direct?No
DomainGovernment (Cabinet level) + Conservative Policy + Agricultural Policy
Domestic Policy CouncilIn 2020, worked with "conservative African Americans, faith-based leaders" on police reform solutions
Dossierplanning/wave3-dossiers/brooke-leslie-rollins.md
EducationTexas A&M University (BS Agricultural Development, 1994 — first female student body president), University of Texas School of Law (JD, honors).
FamilyMarried (Rollins). Four children involved in show cattle. Mother Helen Kerwin elected to Texas House (2024). Resides in Fort Worth, TX.
First-degree connections- Donald Trump (direct Cabinet access, personal loyalty)
Full NameBrooke Leslie Rollins (née Leslie)
Generated2026-06-15
GivingNo publicly documented large-scale philanthropy. Faith-based giving assumed but unconfirmed.
Harvestplanning/harvest/brooke-leslie-rollins-nee-leslie.md
Hubplanning/command-center/34-brooke-leslie-rollins.md
Institutional overlaps- USDA (Secretary, 100,000+ employees)
Key holdings- Fort Worth, TX real estate (family farm background)
Key quotes- "God has been, for as long as I can remember, such a massive part of everything, even in times when I didn't really want to." — Decision Magazine, June 2025
LocationFort Worth, TX (home); Washington, D.C. (USDA)
Mined byC3 window, S1334 LAST RUN
Net Worth$3M–$8M
Net worthUNVERIFIED — likely $5M–$20M from think tank leadership roles + legal career; not a billionaire but holds MASSIVE positional power as a Cabinet Secretary.
One-Line ReadCabinet-level institution-builder who wrote the book on biblical policy — approach as sovereign-AI-for-agriculture briefing, not investment
Open Questions- Specific church in Fort Worth
Packetplanning/excavation-packets/034-brooke-leslie-rollins_PACKET.md
Path Table\Channel \Path \Verified? \
Preparation- Grew up on a ranch in Glen Rose, Texas — genuine rural/agricultural roots
Previous RolesCEO, AFPI (2021-25); Dir, WH Domestic Policy Council (2020-21); Dir, Office of American Innovation (2018-20); CEO, TPPF (2003-18); Policy Dir to Gov. Perry
PrimaryTim Dunn — co-founded America First Works with Brooke; major AFPI donor; both TX faith conservatives. Ask Tim for a personal introduction framed as "American AI sovereignty briefing relevant to USDA."
Rank1942 \Tier: Network \Domain: Political / Faith-Government \Coverage: 5 → 72
Ranked fallbacks1. Doug Deason / TPPF board event — board-level overlap; technology DNA
Recognition lensBrooke was prepared through building conservative policy infrastructure in Texas (15 years at TPPF), then scaling it nationally (AFPI), then entering the highest levels of executive power. She brings
ReligionDevout evangelical Christian. Has stated she "thought she'd end up at seminary and be a youth minister." Builds policy on biblical teaching. Participates in Cabinet Bible study.
Religious identityEvangelical Christian. Outspoken about faith in public service.
Search terms usedBrooke Rollins
SecondaryTPPF event introduction — Rollins built TPPF for 15 years (3 staff → 100+). Any TPPF board-level connection provides warm access. She is a legend there.
Sitehttps://brooke-rollins.myday7.com
Slugbrooke-leslie-rollins
Sourcegit-deleted planning/excavation-packets/034-brooke-leslie-rollins_PACKET.md (commit caea9ab79bdb)
Source LinksDossier · Packet
SourcesUSDA.gov; Wikipedia; Miller Center
TPPF event introductionSECONDARY
TertiaryDoug Deason (billionaire conservative tech investor, TPPF board overlap) — if Carter has any connection to Deason.
Texas A&M networkAlumni channels
The whole personBrooke Rollins is both an elite D.C. power player AND a genuine Texas rancher's wife with Christian convictions. She didn't grow up in policy — she grew up in rural Texas. She didn't come to criminal
TierPolicy Gatekeeper / Network Bridge
Timestamp2026-06-16T16:47Z
Warm PathVia Texas conservative political network (Dunn→Wilks→political). 3-hop.
WarmthKNOWN
Warmth Scoreknown-via-path
White HouseThrough official channels
WhyDeep excavation research packet — multi-source investigation.
Why rank 34As U.S. Secretary of Agriculture, Rollins controls one of the largest federal agencies ($200B+ budget). She has deep roots in the conservative policy infrastructure that many roster contacts fund and

SOURCES

14 files synthesized from the canonical estate:

  • 00_034-brooke-leslie-rollins.md (41,875 bytes) ← planning/command-center/034-brooke-leslie-rollins.md
  • 01_409-brooke-leslie-rollins.md (40,048 bytes) ← planning/command-center/409-brooke-leslie-rollins.md
  • 02_brooke-leslie-rollins_PACKET.md (32,412 bytes) ← planning/harvest/brooke-leslie-rollins_PACKET.md
  • 03_034-brooke-leslie-rollins_PACKET.md (32,116 bytes) ← planning/excavation-packets/034-brooke-leslie-rollins_PACKET.md
  • 04_brooke-rollins.md (29,220 bytes) ← planning/harvest/brooke-rollins.md
  • 05_34-brooke-leslie-rollins.md (14,110 bytes) ← planning/command-center/34-brooke-leslie-rollins.md
  • 06_brooke-leslie-rollins.md (13,804 bytes) ← planning/wave3-dossiers/brooke-leslie-rollins.md
  • 07_brooke-leslie-rollins.md (7,214 bytes) ← planning/harvest/brooke-leslie-rollins.md
  • 08_brooke-rollins.md (7,163 bytes) ← planning/top300/dossiers/brooke-rollins.md
  • 09_brooke-rollins.md (6,355 bytes) ← planning/wave3-dossiers/brooke-rollins.md
  • 10_034-brooke-leslie-rollins.md (5,149 bytes) ← planning/enrichment/warmpath/034-brooke-leslie-rollins.md
  • 11_409-brooke-leslie-rollins.md (1,532 bytes) ← planning/enrichment/warmpath/409-brooke-leslie-rollins.md
  • 12_genesis-outreach-brooke-rollins.md (1,451 bytes) ← planning/harvest/genesis-outreach-brooke-rollins.md
  • 13_brooke-leslie-rollins-nee-leslie.md (1,117 bytes) ← planning/harvest/brooke-leslie-rollins-nee-leslie.md

Generated by W16 Master Records synthesizer · 2026-06-17 · Session S1335