GENESIS · Intelligence Panel
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DR

Dan Reed

Redemptive Capital + Christian Philanthropy + Systems-Change + Venture Building

Rank #16 Warm path: Path EXCEPTIONAL
RoleRedemptive Capital + Christian Philanthropy + Systems-Change + Venture Building
Age65%
Faith alignment
90 / 100
EXCEPTIONAL
How to speak his language

Psychology

How He Evaluates
Dan is the connector. He doesn't have a personal an undisclosed sum story — he FACILITATES the stories of 2,500+ CEOs who together generate an undisclosed sum+. His value is positional: he sits at the nexus of the largest Christi
Best Approach
Through a C12 member who can introduce. Dan is an organizational leader — he responds to "how does this serve my members?" The frame: "Genesis is infrastructure that amplifies what your 2,500 CEOs are
How to reach him

Warm Path

  1. Entry complexity: VERY HIGH — Extremely private, almost never grants interviews. Foundation gives by invitation only through tight inner circle (Proft, Tillman).
  2. Key framing: "Capitalism vs. socialism" in the AI age. Free enterprise values applied to technology. Anti-ESG, pro-freedom technology.
  3. Risk assessment: Very political donor — alignment is ideological/capitalist rather than faith-driven. Foundation is small relative to total capacity.
The “that’s me” angle

Engagement Strategy

The approach that works

Through a C12 member who can introduce. Dan is an organizational leader — he responds to "how does this serve my members?" The frame: "Genesis is infrastructure that amplifies what your 2,500 CEOs are

What’s happening now
  • Praxis Capital funder cultivation; Flourish Fund (foster care systems change); Seed coaching
Who he knows in our world

Network

Capital FellowshipHalftime InstituteHenry KaestnerInfluenceWatch + GrantmakersEntry complexityKey framingRisk assessment
The record

Identity

Full Name
Dan Reed
Full dossierthe complete record →
Internal — wealth (not for any recipient surface)
Net worth
Estimated $2–8M (nonprofit/fund partner; not a mega-fund GP)

Synthesized from 14 sources · Composite 90 · Coverage 65

IDENTITY

FieldValue
Full NameDan Reed

Career Arc

1. National Right Work Committee (leadership)

2. Denver Public Schools Foundation (leadership)

3. Morris Animal Foundation (leadership)

4. 2015: Founded Seed — training/coaching company for social entrepreneurs to fundraise for scale (now 16 employees)

5. Current: Partner, Praxis Capital — cultivating community of funders committed to "activating capital toward redemptive purposes"

6. Current: CEO, Flourish Fund — EIR at Praxis Studio; pioneering systems-change model for foster care; pooled philanthropic capital

NOTE: There is a DIFFERENT Dan Reed (Managing Director, American Family Ventures — insurance VC, former MLB pitcher) who appears in search results. The Praxis Dan Reed is the correct roster contact.



WEALTH & HOLDINGS

Asset/MetricDetail
Net WorthEstimated $2–8M (nonprofit/fund partner; not a mega-fund GP)

Not applicable in traditional sense — FDI/FDE is a convening platform, not a fund or foundation. Its value is in the NETWORK it assembles, not assets under management.

Network metrics (estimated):

  • Podcast downloads: Hundreds of thousands (weekly episodes since 2018)
  • Conference attendance: 1,000+ at annual events
  • Online community: Thousands of faith-driven investors and entrepreneurs
  • Connected capital: Billions (aggregate AUM of network members)
  • Dossier: planning/wave3-dossiers/dan-reed.md
  • Hub: planning/command-center/16-dan-reed.md

FAITH & ALIGNMENT

Denomination: Evangelical Christian (non-denominational; broadly Reformed/Baptist orbit)

Key faith signals:

  • Leads an organization whose entire mission is "Business as Ministry"
  • C12 tagline: "Building Great Businesses for a Greater Purpose"
  • Regular public messaging on faith-integration in the workplace
  • C12's founding premise: a CEO's business IS their primary ministry platform
  • Stewardship theology: business success serves kingdom purposes
  • Connected to Halftime Institute, Faith Driven Entrepreneur, National Christian Foundation networks

Alignment score: 90/100

Justification: Dan's entire professional life IS facilitating kingdom alignment for CEOs. C12's model directly creates the space where business leaders integrate faith and commerce. Very high alignment by nature of role. Slight deduction only because personal faith journey details are less publicly visible.


Dan Reed helps deploy capital through Praxis into ventures that don't just make money or even just do good — they restore what is broken. The kingdom gain is portfolio-level: every company Praxis funds becomes a proof point that redemptive business works. Reed's role as Partner means he is shaping which ventures get funded, which founders get supported, and which sectors receive redemptive attention.

Crown him: King of Redemptive Deployment. The venture partner channeling capital into businesses that restore what is broken.


Compiled by THE ARCHITECT · Session 1327 · W2-K03 Fleet Mission

INTERNAL ONLY

---SOURCE: 06_dan-reed-creative.md---

Score: 84/100

DimensionScoreReasoning
Truth68Redemptive capital thesis implies truth-seeking; cultural transformation
Virtue88Foster care focus; "generous, risk-forward capital"; Praxis mission dedication
Faith90Deep faith integration; entire career arc moved toward faith-driven capital
Flourishing90Foster care flourishing; redemptive entrepreneurship; ventures that restore
Sovereignty45No specific tech/sovereignty angle; focuses on redemptive rather than independent
Capital60Capital introductions role (100+ investors); personally moderate; Praxis ecosystem deploys $156M+
Reach82100+ investors/philanthropists in network; 261 portfolio ventures
Synergy70Could channel Praxis investors toward Genesis; Redemptive AI thesis match
Reachability90Contact listed on Praxis website ("Contact Dan Reed to learn more")
Bridge88Primary bridge to entire Praxis Capital investor community

WARM PATH & RELATIONSHIPS

1. Entry complexity: VERY HIGH — Extremely private, almost never grants interviews. Foundation gives by invitation only through tight inner circle (Proft, Tillman).

2. Strategy: The foundation angle is secondary — Uihlein's real capacity is personal ($5.9B) and political. His foundation gives $7M/yr; he gives $143M/yr politically.

3. Key framing: "Capitalism vs. socialism" in the AI age. Free enterprise values applied to technology. Anti-ESG, pro-freedom technology.

4. Warm paths: Conservative donor networks (Philanthropy Roundtable); Illinois conservative ecosystem; possible through conservative media figures he funds

5. Risk assessment: Very political donor — alignment is ideological/capitalist rather than faith-driven. Foundation is small relative to total capacity.

Best path: Andy Crouch (Partner at Praxis, Dan's direct colleague) — one ask from Andy = warm intro to Dan. Secondary: Direct via Praxis website — Dan is publicly listed as the capital contact ("Contact Dan Reed to learn more" on praxis.co/community). Fallback: LinkedIn referencing the Praxis Redemptive AI thesis and Capital Fellowship. Approach with PATIENCE — Dan builds 9-month relationships through his Capital Fellowship; he is a cultivator, not a deal-maker.

Best Path: Andy Crouch (Partner for Theology & Culture, Praxis) — already in the Genesis war room as a high-priority target. Andy is Dan's direct colleague. One ask from Andy = warm introduction to Dan = warm introductions to 100+ investors.

Alternative: Direct contact via Praxis website — Dan is publicly listed as the contact for Capital programs ("Contact Dan Reed to learn more" on praxis.co/community).

Third Option: LinkedIn outreach referencing Praxis's Redemptive AI thesis and the Capital Fellowship program.


ChannelPathVerified?
C12 Group HQCorporate office (Atlanta/SE area)VERIFIED (institutional)
C12 websitehttps://www.c12group.comVERIFIED
LinkedInDan Reed, C12 GroupVERIFIED
Through C12 membersMultiple people in our universe are C12 membersSOURCED
Best warm pathThrough a current C12 member (Terry Looper, Alan Barnhart-adjacent, or other)SOURCED

Best approach: Through a C12 member who can introduce. Dan is an organizational leader — he responds to "how does this serve my members?" The frame: "Genesis is infrastructure that amplifies what your 2,500 CEOs are already doing — faith-driven enterprise at scale. How can Genesis serve the C12 community?" Partnership angle, not sales.

Key Connections

  • (Tyler
  • - 261 portfolio ventures with combined $779M+ revenue
  • - His role is cultivation and connection — "gardener" energy
  • 2026
  • C12 members | Multiple people in our universe are C12 members | SOURCED |
  • Capital Fellowship
  • CauseIQ
  • Dan = potential introduction to 2
  • Dan Proft and John Tillman (political operatives
  • FDI network
  • Faith Driven Investor network
  • GuideStar
  • GuideStar (10/27/2025
  • GuideStar (as of 01/02/2026
  • GuideStar program description
  • Halftime Institute
  • Henry Kaestner
  • Hinchilla + ECFA profile
  • InfluenceWatch
  • InfluenceWatch + Grantmakers

ENGAGEMENT STRATEGY

1. Entry complexity: VERY HIGH — Extremely private, almost never grants interviews. Foundation gives by invitation only through tight inner circle (Proft, Tillman).

2. Strategy: The foundation angle is secondary — Uihlein's real capacity is personal ($5.9B) and political. His foundation gives $7M/yr; he gives $143M/yr politically.

3. Key framing: "Capitalism vs. socialism" in the AI age. Free enterprise values applied to technology. Anti-ESG, pro-freedom technology.

4. Warm paths: Conservative donor networks (Philanthropy Roundtable); Illinois conservative ecosystem; possible through conservative media figures he funds

5. Risk assessment: Very political donor — alignment is ideological/capitalist rather than faith-driven. Foundation is small relative to total capacity.

[H8-notes] Entity: Genesis Outreach — DAN REED | Note ID: 63bbf39a-608b-4716-bca8-a4efba118621


KEY QUOTES

QuoteYearSource
"business as ministry"he FACILITATES the stories of 2,500+ CEOs who together generate $30B+. His value
"Building GREAT businesses for a GREATER purpose."
"Business as Ministry"
"Building Great Businesses for a Greater Purpose"
"how does this serve my members?"faith-driven enterprise at scale. How can Genesis serve the C12 community?" Part
"Genesis is infrastructure that amplifies what your 2,500 CEOs are already doing — faith-driven enterprise at scale. How can Genesis serve the C12 community?"https://www.c12group.com
"Genesis is building the truth infrastructure for the AI age — a Kingdom investment that protects and empowers the Body of Christ."Maclellan family, NCF leadership, Kaestner, Cathy family
"generosity advising" and non-cash complex assets (business interests, real estate, crypto). Genesis could position for"
"Faith-driven technology infrastructure deserves the same generosity advising that missions and churches receive."1890overlaps with Midwest faith-capital networks.
"Genesis is a faith-driven technology company building truth infrastructure — exactly what FDI exists to fund and celebrate."
"how faith-driven entrepreneurs build"2026
"vetted ministry" or"

ALL FACTS

KeyValue
Action neededManual search of Carter's inbox for correspondence with this contact.
Alignment84/100
AlternativeDirect contact via Praxis website — Dan is publicly listed as the contact for Capital programs ("Contact Dan Reed to learn more" on praxis.co/community).
Attiohttps://app.attio.com/day-7-public-benefit-corporation/person/f89851da-b196-45ef-a2d4-1f7638081429
Best PathAndy Crouch (Partner for Theology & Culture, Praxis) — already in the Genesis war room as a high-priority target. Andy is Dan's direct colleague. One ask from Andy = warm introduction to Dan = warm in
Best approachThrough a C12 member who can introduce. Dan is an organizational leader — he responds to "how does this serve my members?" The frame: "Genesis is infrastructure that amplifies what your 2,500 CEOs are
Best warm pathThrough a current C12 member (Terry Looper, Alan Barnhart-adjacent, or other)
C12 Group HQCorporate office (Atlanta/SE area)
C12 websitehttps://www.c12group.com
Command CenterActive
Composite Score90.0/100
ConfidenceB (from research bundle)
Coverage65%
Crown himKing of Redemptive Deployment. The venture partner channeling capital into businesses that restore what is broken.
Current focusPraxis Capital funder cultivation; Flourish Fund (foster care systems change); Seed coaching
Data %65%
Data StatusRICH (47,454 bytes across sources)
Direct via Praxis websitePublicly listed: "Contact Dan Reed to learn more" on praxis.co/community
Direct?No
DomainRedemptive Capital + Christian Philanthropy + Systems-Change + Venture Building
Dossierplanning/wave3-dossiers/dan-reed.md
Email(s)info@praxislabs.org
Entry complexityVERY HIGH — Extremely private, almost never grants interviews. Foundation gives by invitation only through tight inner circle (Proft, Tillman).
Entry strategyAsk for Dan's perspective on positioning Genesis within the Praxis ecosystem — honor his role as community cultivator, not just a conduit.
FamilyWife: Melissa; 2 kids; dog: Norma the Newfie
FoundedSeed (2015, fundraising training); Flourish Fund (foster care systems change)
Full NameDan Reed
Full nameDan Reed
Harvestplanning/harvest/genesis-outreach-dan-reed.md
Hubplanning/command-center/16-dan-reed.md
Key framing"Capitalism vs. socialism" in the AI age. Free enterprise values applied to technology. Anti-ESG, pro-freedom technology.
Key orgsPraxis (venture fund + accelerator for redemptive entrepreneurship)
Linkhttps://dan-reed.myday7.com
LinkedInReference Praxis Redemptive AI thesis + Capital Fellowship
LocationBeaver, Pennsylvania
Mined byC3 window, S1334 LAST RUN
NOTEThere is a DIFFERENT Dan Reed (Managing Director, American Family Ventures — insurance VC, former MLB pitcher) who appears in search results. The Praxis Dan Reed is the correct roster contact.
Net WorthEstimated $2–8M (nonprofit/fund partner; not a mega-fund GP)
One-line ReadThe person at Praxis who CONNECTS CAPITAL TO VENTURES — one relationship = warm access to 100+ faith-driven investors deploying millions into redemptive ventures
Open Questions- Dan's education background (unverified)
Packetplanning/excavation-packets/016-dan-reed_PACKET.md
Personalized sitehttps://dan-reed.myday7.com
Preparation- Business leadership career prior to C12 (details not widely public)
Previous RolesNational Right to Work Committee; Denver Public Schools Foundation; Morris Animal Foundation; EIR at Praxis Studio
Primary RolePartner, Praxis Capital
Primary identityPartner, Praxis Capital
Profilewar-room/profiles/dan-reed.md
Rank16 \Tier: Kings \Coverage: 65→80 \Session: B2-DEEP-1 S1328
Recognition lensDan is the connector. He doesn't have a personal $1B story — he FACILITATES the stories of 2,500+ CEOs who together generate $30B+. His value is positional: he sits at the nexus of the largest Christi
Risk assessmentVery political donor — alignment is ideological/capitalist rather than faith-driven. Foundation is small relative to total capacity.
Search terms usedDan Reed
Slugdan-reed
Sourcegit-deleted planning/excavation-packets/016-dan-reed_PACKET.md (commit caea9ab79bdb)
Source LinksDossier · Top300 · Packet · [Profile](war-room/profiles/dan-
StrategyThe foundation angle is secondary — Uihlein's real capacity is personal ($5.9B) and political. His foundation gives $7M/yr; he gives $143M/yr politically.
Suggested search termsDan Reed, company/org names from network section.
The Hook"Andy Crouch wrote the thesis. We built the thing."
The imagea porch at dusk in a small brick river-town, one warm lamp burning, a great gentle Newfoundland asleep on the boards — and the door open, the light spilling out toward us, as if the man who spent his
The one breathOf all six Kings in this window, Dan Reed is the one who has spent his whole life making sure he is not the one seen. His vocation is to be the catalyst behind other people's giving — the coach besi
The truth (paraphrase of his own conviction — he has no public verbatim quote to lift)that the catalyst of generosity — the one who exists so that other people's world-changing work can happen, and never takes the stage — is doing sacred work. Dan Reed believes that about everyon
The whole personDan Reed is the infrastructure builder who creates space for others' faith-business journeys. He is not the loudest voice in the room — he is the one who BUILT the room.
Third OptionLinkedIn outreach referencing Praxis's Redemptive AI thesis and the Capital Fellowship program.
Through C12 membersMultiple people in our universe are C12 members
Through other Praxis connectionsHenry Kaestner, Josh Kwan, Dave Blanchard
TierMid-High
Timestamp2026-06-16T16:46Z
Top-300 Dossierplanning/top300/dossiers/dan-reed-praxis.md
Verified- Partner at Praxis Capital (confirmed on praxis.co)
Warm pathsConservative donor networks (Philanthropy Roundtable); Illinois conservative ecosystem; possible through conservative media figures he funds
WarmthKNOWN
What NOT to doDo NOT use any foster-care / Flourish Fund / "protection of the most vulnerable" / BCG / Stanford material — that is Dan Vogel, not Dan Reed. Do not fabricate quotes (no public verbatim Reed quote
WhyResearch profile with background, wealth, faith alignment, and engagement data.
Why GenesisGenesis maps DIRECTLY to Praxis's "Redemptive AI" thesis authored by Andy Crouch. If Genesis entered the Praxis pipeline, Dan Reed would be the person making introductions to 100+ aligned investors. H
Why rank 16 (Kings)Dan Reed controls the FUNDER side of Praxis — the ecosystem that Andy Crouch, Ben Chelf, and dozens of faith-driven ventures operate within. He is cultivating a community of wealthy Christians committ

SOURCES

14 files synthesized from the canonical estate:

  • 00_dan-reed_PACKET.md (63,653 bytes) ← planning/harvest/dan-reed_PACKET.md
  • 01_016-dan-reed.md (48,472 bytes) ← planning/command-center/016-dan-reed.md
  • 02_282-dan-reed.md (48,127 bytes) ← planning/command-center/282-dan-reed.md
  • 03_282-dan-reed_PACKET.md (31,572 bytes) ← planning/excavation-packets/282-dan-reed_PACKET.md
  • 04_016-dan-reed_PACKET.md (31,569 bytes) ← planning/excavation-packets/016-dan-reed_PACKET.md
  • 05_dan-reed.md (25,393 bytes) ← planning/harvest/dan-reed.md
  • 06_dan-reed-creative.md (13,106 bytes) ← planning/creative/dan-reed-creative.md
  • 07_16-dan-reed.md (7,741 bytes) ← planning/command-center/16-dan-reed.md
  • 08_dan-reed.md (7,559 bytes) ← planning/wave3-dossiers/dan-reed.md
  • 09_dan-reed-praxis.md (5,783 bytes) ← planning/harvest/dan-reed-praxis.md
  • 10_dan-reed-praxis.md (5,555 bytes) ← planning/top300/dossiers/dan-reed-praxis.md
  • 11_016-dan-reed.md (5,201 bytes) ← planning/enrichment/warmpath/016-dan-reed.md
  • 12_282-dan-reed.md (4,774 bytes) ← planning/enrichment/warmpath/282-dan-reed.md
  • 13_genesis-outreach-dan-reed.md (1,433 bytes) ← planning/harvest/genesis-outreach-dan-reed.md

Generated by W16 Master Records synthesizer · 2026-06-17 · Session S1335