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Demi-Leigh Tebow

Media/Arts + Family/Social Services

Rank #17 Warm path: via network STRONG
RoleMedia/Arts + Family/Social Services
BaseJacksonville, Florida, USA
Age85 (DEEPEN from 45) \
Faith alignment
89 / 100
STRONG
How to speak his language

Psychology

What Drives Him
Community connections
Best Approach
Through Tim Tebow Foundation staff or through faith-driven women's ministry networks. The Tebow family network is tight and protective — access requires trusted intermediary.
How to reach him

Warm Path

Via Tim Tebow (husband, public Christian figure). Faith media/speaker circuit.

  1. Joel Chakra (direct pitch as fund target — Genesis is exactly what WaterStone invests in)
  2. Tim Tebow Foundation events — Night to Shine, galas
  3. NRB Convention attendance
The “that’s me” angle

Engagement Strategy

The approach that works

Through Tim Tebow Foundation staff or through faith-driven women's ministry networks. The Tebow family network is tight and protective — access requires trusted intermediary.

Who he knows in our world

Network

Henry KaestnerJoel ChakraTim Tebow Foundation eventsNRB Convention attendance
What he believes

Faith & Conviction

Protestant/evangelical (non-denominational, Jacksonville FL church community)

Warm path to Genesis
The record

Identity

Full Name
Demi-Leigh Tebow (née Nel-Peters)
Born
June 28, 1995, Sedgefield, Western Cape, South Africa
Spouse
Tim Tebow (married January 20, 2020, in Franschhoek, Western Cape, South Africa)
Education
Bachelor's degree in Business Management, North-West University (South Africa)
Career arc
  • Miss Universe 2017 (66th titleholder)
  • Miss South Africa 2017
  • Co-Founder, The Tebow Group (Jacksonville, FL — business consulting, talent management, purposeful investing, marketing; 31 employees as of 2026)
  • Founder, Demi-Leigh LLC (personal brand company, since Jan 2021)
  • Board Member, WaterStone (The Christian Community Foundation; Colorado Springs, CO; an undisclosed sum+ assets)
  • Co-Founder/Co-GP, WaterStone Impact Fund (faith-led tech VC, launched Oct 2024)
  • Tim Tebow Foundation — active board/ambassador role (anti-trafficking, orphan care, special needs ministry)
Full dossierthe complete record →

Synthesized from 12 sources · Composite 89 · Coverage 45

IDENTITY

FieldValue
Full NameDemi-Leigh Tebow (née Nel-Peters)
BornJune 28, 1995, Sedgefield, Western Cape, South Africa
EducationBachelor's degree in Business Management, North-West University (South Africa)
SpouseTim Tebow (married January 20, 2020, in Franschhoek, Western Cape, South Africa)

Career Arc

  • Miss Universe 2017 (66th titleholder)
  • Miss South Africa 2017
  • Co-Founder, The Tebow Group (Jacksonville, FL — business consulting, talent management, purposeful investing, marketing; 31 employees as of 2026)
  • Founder, Demi-Leigh LLC (personal brand company, since Jan 2021)
  • Board Member, WaterStone (The Christian Community Foundation; Colorado Springs, CO; $746M+ assets)
  • Co-Founder/Co-GP, WaterStone Impact Fund (faith-led tech VC, launched Oct 2024)
  • Tim Tebow Foundation — active board/ambassador role (anti-trafficking, orphan care, special needs ministry)
  • Speaker & Author — best-selling author; signed with UTA (United Talent Agency) for representation in all areas
  • Podcast Host — "Unwind" devotional podcast on Pray.com platform (2026)

WEALTH & HOLDINGS

SourceEstimated ValueNotes
Personal brand & modeling$2–3MMiss Universe platform, endorsements
The Tebow Group equity$2–5MCo-founder; firm manages Tim + others; 31 employees
WaterStone Impact Fund GP carry$1–3M (projected)Fund deploying ~$50–100M
Speaking & book revenue$500K–1MUTA-represented, best-selling author
Personal NW$5–10MSeparate from Tim Tebow's platform
Household NW (with Tim)$100–120M+Tim's career earnings, endorsements, foundation

Capital behavior: Active investor through WaterStone Impact Fund (co-GP). GP carry explicitly flows to Tim Tebow Foundation — humanitarian purpose built into fund structure. Fund accepts both traditional LP capital AND Donor-Advised Fund capital. Partners with WaterStone ($746M DAFs) and Caplin Ventures.

SourceEstimated ValueNotes
Personal brand & modeling$2-3MMiss Universe platform, endorsements
The Tebow Group equity$2-5MCo-founder; firm manages Tim Tebow + others
WaterStone Impact Fund GP carry$1-3M (projected)Fund deploying ~$50-100M
Speaking & book revenue$500K-1MUTA-represented, best-selling author
Combined personal NW$5-10MSeparate from Tim Tebow's $100M+ platform
Household NW (with Tim)$100-120M+Tim's career earnings, endorsements, foundation

Sources: CelebsWiki, Hollywood Reporter, WaterStone filings, PR Newswire


  • Joel Chakra — Managing Partner of WaterStone Impact Fund; primary investment decision-maker
  • Tommy Martin — CEO of Tebow Group; Harvard MBA; GP of Mammoth Scientific VC; 35+ companies as owner/angel
  • Ricky Caplin — Co-GP; founder Caplin Ventures; $50-150M personal NW from HCI/Tech Mahindra exit
  • Ken Harrison — WaterStone CEO; controls $746M+ in charitable assets

  • Dossier: planning/wave3-dossiers/demi-leigh-tebow.md
  • Hub: planning/command-center/17-demi-leigh-tebow.md

FAITH & ALIGNMENT

Alignment Score: 92/100 — Demi-Leigh is an openly devout Christian whose entire public platform is built on faith-centered purpose.

Public faith statements:

  • "First and foremost all the glory goes to my Heavenly Father and savior, Jesus Christ." (After Miss Universe win)
  • Jeremiah 29:11: "For I know the plans I have for you" — her life verse
  • "Knowing Who You Are Because of Who God Is" — devotional title (identity rooted in imago Dei)
  • "Demi serves on the board for several international organizations specializing in long-term residential care for survivors of human trafficking" — justice ministry
  • Book thesis: "a sense of worth comes from being made in God's image"
  • Tim Tebow's stated criterion for a wife: "They have to really love God. My faith is important to me — it's the most important thing"
  • Night to Shine: celebrating people with special needs as image-bearers
  • "She shares her passion for living a values-driven life, her purpose inspired by her faith in God"

Assessment: Faith is not adjacent to her life — it IS the answer she found after the identity crisis of post-pageant life. Her entire authorial/speaking platform is built on Christian identity theology. Her partnership with Tim Tebow amplifies this exponentially.


Demi-Leigh represents platform leverage at its most elegant: 3.6M followers who are already faith-receptive, combined with Tim Tebow Foundation's global infrastructure. She converts attention into action (Unbreakable workshops) rather than merely accumulating it. Genesis gains access to a young-female demographic that is otherwise underrepresented in the faith-driven business/enterprise world.

Her international background (South Africa) also gives Genesis credibility beyond American borders.


DimensionAssessment
Stated dreamTo empower women worldwide through faith, self-defense education, and anti-trafficking advocacy — using her platform to "fight for those who cannot fight for themselves"
Faith registerDEVOUT — Explicitly Christ-centered speaker and author; writes devotionals; describes her work as "living out God-given purpose"; married to outspoken Christian leader Tim Tebow
Domain (12-domain map)Media/Arts + Family/Social Services
Warm path to GenesisThrough the Tim Tebow Foundation ecosystem — Tim and Demi-Leigh are deeply embedded in the faith-based nonprofit world. Night to Shine operates in 700+ churches. Also reachable via Gloo/Masterworks network which serves Christian nonprofits. Her speaking engagements at faith conferences create natural touchpoints.

Completeness: 82% — Strong on biography, faith, and recent activity. Lighter on exact financial/giving metrics and private network connections.

Fact count: 24 sourced facts

Confidence: HIGH — Extensive public record as Miss Universe, author, and faith speaker

---SOURCE: 10_017-demi-leigh-tebow.md---

Overall Score: 83/100

DimensionScoreReasoning
Faith10/10Publicly professed Christian throughout Miss Universe reign; faith-centered marriage; WaterStone board; Tim Tebow Foundation
AI/Tech Investment10/10WaterStone Impact Fund explicitly targets AI/automation/robotics at Seed/Series A; already invested in AI safety (Prediction Guard)
Human Flourishing10/10"Most Vulnerable People (MVPs)" is core mission language; anti-trafficking; disability advocacy; Night to Shine
Capital8/10Personal $5–10M; household $100–120M+; fund deploying $50–100M; WaterStone DAF access $746M+
Sovereignty7/10Fund thesis includes faith-driven AI that serves humanity; structural alignment with sovereign AI concept
Reachability8/10WaterStone Impact Fund has formal founder intake; Ken Harrison warm path; Joel Chakra is primary gatekeeper
Synergy10/10Fund was literally created for companies like Genesis — faith-led AI startup at Seed/Series A

Denominational context: Protestant/evangelical (non-denominational, Jacksonville FL church community)

Faith expression:

  • Publicly professed throughout Miss Universe reign and beyond
  • Born and raised in Christian household in South Africa
  • Faith-centered marriage (wedding explicitly Christian; engagement at Tebow family farm)
  • Anti-trafficking advocacy driven by faith conviction about human dignity
  • "Unwind" devotional podcast on Pray.com platform (2026)
  • WaterStone distributes ~$5M/week to Kingdom causes

Core motivation — half-sister Franje:

  • Born with cerebellar agenesis, died 2019 age 13
  • "The most significant motivator in her life"
  • Deeply personal connection to disability advocacy

Key values signals:

  • "The Tebow Group is a business backbone that uses the power of business to transform the marketplace and serve the world's most vulnerable people"
  • Reinvests profits "in companies with outstanding profit potential and strong missional alignment"
  • Faith is the filter through which ALL business decisions are made
  • "Empowering women to lead with vision, purpose, and confidence"

WARM PATH & RELATIONSHIPS

Primary warm path: Via Tim Tebow (husband, public Christian figure). Faith media/speaker circuit.

Best approach: Through Tim Tebow Foundation staff or through faith-driven women's ministry networks. The Tebow family network is tight and protective — access requires trusted intermediary.

First call framing: "Your platform reaches millions of young women who are already asking what they were made for. We're building a network that answers that question at scale — and we'd love to understand how Unbreakable and your advocacy work could connect to it."

What NOT to do: Don't reduce her to "Tim Tebow's wife" — she had an international platform before the marriage. Don't trivialize the Miss Universe background — she has deliberately transmuted it into advocacy. Approach her as a peer operator, not a celebrity endorsement.


ConnectionRelationship
Tim TebowHusband; former NFL QB, Heisman Trophy winner; Tim Tebow Foundation
Joel ChakraWaterStone Impact Fund partner; primary investment gatekeeper
Tommy MartinCEO, The Tebow Group
Ken HarrisonCEO, WaterStone; Chairman, Promise Keepers
Caplin VenturesFund co-partner with WaterStone Impact Fund
Tim Tebow FoundationAnti-trafficking, orphan care, Night to Shine (700+ locations, 100+ countries)
WaterStone Foundation boardColorado Springs; distributes ~$5M/week
UTA (United Talent Agency)Signed 2025 for all-areas representation
Faith Driven Investor networkCommunity connections
NRB ConventionChristian broadcasting/media
Diana Davis Spencer FoundationTTF grantee — creates cross-network bridge
Prediction GuardPortfolio company (AI safety startup)
SportsVisioPortfolio company
Pray.comPlatform for "Unwind" devotional podcast
  • WaterStone board: Ben Carson Jr. (son of Dr. Ben Carson), Doug Kiesewetter (co-founder), Thomas Lyles (attorney), Alan Brown (legal)
  • Tim Tebow Foundation leadership team
  • UTA (United Talent Agency) — major Hollywood/entertainment connections

1. Joel Chakra (direct pitch as fund target — Genesis is exactly what WaterStone invests in)

2. WaterStone Foundation connection through Ken Harrison

3. Faith Driven Investor network — FDI conference, podcast ecosystem

4. Tim Tebow Foundation events — Night to Shine, galas

5. NRB Convention attendance


Summary: Via Tim Tebow (husband, public Christian figure). Faith media/speaker circuit.

Best approach: Through Tim Tebow Foundation staff or through faith-driven women's ministry networks. The Tebow family network is tight and protective — access requires trusted intermediary.

First call framing: "Your platform reaches millions of young women who are already asking what they were made for. We're building a network that answers that question at scale — and we'd love to understand how Unbreakable and your advocacy work could connect to it."

What NOT to do: Don't reduce her to "Tim Tebow's wife" — she had an international platform before the marriage. Don't trivialize the Miss Universe background — she has deliberately transmuted it into advocacy. Approach her as a peer operator, not a celebrity endorsement.

WhoNatureSource
Tim TebowHusband; former NFL QB, ESPN analyst, faith iconWikipedia
Tim Tebow FoundationBoard involvementAAS
Night to ShineAnnual global prom for special needs individualsAAS; TTF
Anti-trafficking organizationsBoard member (multiple international orgs)demitebow.com
Miss Universe OrganizationFormer titleholder; ongoing networkWikipedia
USA Today / Time MagazineBestselling author; major media profileTime
South African diasporaNational hero status (Miss Universe winner)Wikipedia
Christian speaking circuitMajor keynote speaker on faith/purposeAAS
Tebow family (Jacksonville, FL)Extended family ministry networkPublic

Key Connections

  • (Tyler
  • 20 January 2020 near Franschhoek
  • 2026
  • AI (translation
  • AI that liberates rather than exploits
  • AI that liberates rather than exploits"
  • CauseIQ
  • Christian speaking agency (All American Speakers / similar
  • Crown
  • Dan Proft and John Tillman (political operatives
  • FDI network
  • Faith Driven Investor / faith-celebrity ecosystem
  • Faith Driven Investor network
  • Gloo/Masterworks network which serves Christian nonprofits
  • GuideStar
  • GuideStar (10/27/2025
  • GuideStar (as of 01/02/2026
  • GuideStar program description
  • Henry Kaestner
  • Hinchilla + ECFA profile

ENGAGEMENT STRATEGY

  • Best approach: Through Tim Tebow Foundation staff or through faith-driven women's ministry networks. The Tebow family network is tight and protective — access requires trusted intermediary.


KEY QUOTES

QuoteYearSource
"most significant motivator in her life"2020
"floundered for about a year and a half."2017
"I truly questioned my worth, my value. What am I without this title? There's a next Miss Universe; there's a replacement. So where do I fit in?"
"First and foremost all the glory goes to my Heavenly Father and savior, Jesus Christ. In Jeremiah 29:11 He makes this promise: 'For I know the plans I have for you,' declares the LORD, 'plans to prosp"
"A Crown That Lasts" (memoir, debuted #6 on USA Today bestseller list, August 2024),"2024
"(100-day devotional), and"2024
"First and foremost all the glory goes to my Heavenly Father and savior, Jesus Christ."her life verse
"For I know the plans I have for you"her life verse
"Knowing Who You Are Because of Who God Is"devotional title (identity rooted in imago Dei)
"Demi serves on the board for several international organizations specializing in long-term residential care for survivors of human trafficking"justice ministry
"a sense of worth comes from being made in God's image"it's the most important thing"
"They have to really love God. My faith is important to me — it's the most important thing"

ALL FACTS

KeyValue
Action neededManual search of Carter's inbox for correspondence with this contact.
Approach notePosition any approach through the lens of "purpose beyond titles" and fighting injustice (trafficking, exploitation). She responds to missions that align with human dignity, women's empowerment, and i
AssessmentFaith is not adjacent to her life — it IS the answer she found after the identity crisis of post-pageant life. Her entire authorial/speaking platform is built on Christian identity theology. Her partn
Attiohttps://app.attio.com/day-7-public-benefit-corporation/person/ad56a6c4-c304-4117-9081-7f46614cb9f0
Best approachThrough Tim Tebow Foundation staff or through faith-driven women's ministry networks. The Tebow family network is tight and protective — access requires trusted intermediary.
BornJune 28, 1995 (age 30), Sedgefield, Western Cape, South Africa
Bridge9/10
CRM notegenesis_networth listed as "$10M+" — this aligns with personal estimate; household is much higher ($100–120M+).
Capital8/10
Capital behaviorActive investor through WaterStone Impact Fund (co-GP). GP carry explicitly flows to Tim Tebow Foundation — humanitarian purpose built into fund structure. Fund accepts both traditional LP capital AND
ChildrenDaughter Daphne (born July 2025)
Combined personal NW$5-10M
Command CenterActive
Completeness82% — Strong on biography, faith, and recent activity. Lighter on exact financial/giving metrics and private network connections.
Composite Score89.0/100
ConfidenceHIGH — Extensive public record as Miss Universe, author, and faith speaker
Confidence levels- WaterStone board membership: HIGH (verified multiple sources)
ContactTim Tebow Foundation, Jacksonville, FL. Demi-Leigh is accessible through her speaking agency and public ministry platforms.
Core motivation — half-sister Franje- Born with cerebellar agenesis, died 2019 age 13
Coverage85 (DEEPEN from 45) \Session: S1331 \Date: 2026-06-14
Cultural registerWarm, genuine, dignified. South African accent and sensibility — gracious but strong. Does not use platform for controversy or provocation. Speaks about vulnerability and strength simultaneously. Fait
Data StatusRICH (56,725 bytes across sources)
Denominational contextProtestant/evangelical (non-denominational, Jacksonville FL church community)
Direct?No
Domain (12-domain map)Media/Arts + Family/Social Services
Dossierplanning/wave3-dossiers/demi-leigh-tebow.md
EducationBS in Business Management & Entrepreneurship, North-West University (Potchefstroom, South Africa), graduated March 2017
Fact count24 sourced facts
Faith (broad)10/10
Faith expression- Publicly professed throughout Miss Universe reign and beyond
Faith registerDEVOUT — Explicitly Christ-centered speaker and author; writes devotionals; describes her work as "living out God-given purpose"; married to outspoken Christian leader Tim Tebow
Fallback 1Through Ken Harrison (WaterStone CEO, Promise Keepers chairman) — already on Carter's outreach list.
Fallback 2Through Joel Chakra (primary fund gatekeeper) via LinkedIn.
Fallback 3Faith Driven Investor community events.
FamilyHalf-sister Franje (born with cerebellar agenesis; died May 4, 2019, age 13 — "most significant motivator in her life")
First call framing"Your platform reaches millions of young women who are already asking what they were made for. We're building a network that answers that question at scale — and we'd love to understand how Unbreakabl
Flourishing9/10
Full NameDemi-Leigh Tebow (née Nel-Peters)
Harvestplanning/harvest/_H5_REC_bundle2_demi-leigh-tebow.md
Household NW (with Tim)$100–120M+
How to Reach: PrimaryApply directly to WaterStone Impact Fund (waterstoneimpactfund.com) — formal founder application process. The fund was BUILT for companies like Genesis.
Hubplanning/command-center/17-demi-leigh-tebow.md
Key values signals- "The Tebow Group is a business backbone that uses the power of business to transform the marketplace and serve the world's most vulnerable people"
LanguagesEnglish, Afrikaans (fluent in both)
Linkhttps://demi-leigh-tebow.myday7.com
LocationJacksonville, Florida (Tebow family farm area)
Marital StatusMarried to Tim Tebow (January 20, 2020, Franschhoek, South Africa)
Mined byC3 window, S1334 LAST RUN
NationalitySouth African
Open questions- What stage is the WaterStone Impact Fund in deployment? How much has been committed vs. available?
Packetplanning/excavation-packets/017-demi-leigh-tebow_PACKET.md
ParentsBennie Peters and Anne-Marie Steenkamp
Personal NW$5–10M
Personal background- Languages: English, Afrikaans
Personalized sitehttps://demi-leigh-tebow.myday7.com
Profilewar-room/profiles/demi-leigh-tebow.md
Public faith statements- "First and foremost all the glory goes to my Heavenly Father and savior, Jesus Christ." (After Miss Universe win)
Rank289 \Tier: Top-300 \Domain: Faith, Influence & Anti-Trafficking Advocacy
Ranked best path1. Apply directly to WaterStone Impact Fund (formal founder intake)
Reach9/10
Reachability7/10
ResidenceJacksonville, Florida, USA
Search terms usedDemi-Leigh Tebow
Slugdemi-leigh-tebow
Sourcegit-deleted planning/excavation-packets/017-demi-leigh-tebow_PACKET.md (commit caea9ab79bdb)
Source LinksDossier · Top300 · Packet · [Profile](war-r
SourcesCelebsWiki, Hollywood Reporter, WaterStone filings, PR Newswire
Sovereignty6/10
SpouseTim Tebow (married January 20, 2020, in Franschhoek, Western Cape, South Africa)
Stated dreamTo empower women worldwide through faith, self-defense education, and anti-trafficking advocacy — using her platform to "fight for those who cannot fight for themselves"
Suggested search termsDemi-Leigh Tebow, company/org names from network section.
SummaryVia Tim Tebow (husband, public Christian figure). Faith media/speaker circuit.
Synergy9/10
TOTAL83/100
The Tebow Group detailsJacksonville, FL; 31 employees (+16.1% YoY growth, 2026); provides business consulting, talent management, purposeful investing, marketing
The Tim Tebow partnershipHer marriage to Tim Tebow (one of America's most visible Christian athletes) created a faith-power couple with extraordinary platform. Together they fight human trafficking, celebrate people with spec
The authorShe wrote "A Crown That Lasts" (memoir, debuted #6 on USA Today bestseller list, August 2024), "Knowing Who You Are Because of Who God Is" (100-day devotional), and "Princess Paris Finds Her Purpose"
The carjackingBefore all of this, she survived a terrifying carjacking by five armed men in South Africa. She fought her way out. This trauma became purpose: she founded the #Unbreakable campaign to teach women sel
The dream fulfilledGrowing up watching pageants with her mother in South Africa, she dreamed of becoming Miss Universe. She won Miss South Africa in March 2017 and Miss Universe in November 2017 — the first South Africa
The faith answerHer identity question was answered in faith: "First and foremost all the glory goes to my Heavenly Father and savior, Jesus Christ. In Jeremiah 29:11 He makes this promise: 'For I know the plans I hav

SOURCES

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  • 00_demi-leigh-tebow_PACKET.md (75,284 bytes) ← planning/harvest/demi-leigh-tebow_PACKET.md
  • 01_017-demi-leigh-tebow.md (57,928 bytes) ← planning/command-center/017-demi-leigh-tebow.md
  • 02_289-demi-leigh-tebow.md (57,515 bytes) ← planning/command-center/289-demi-leigh-tebow.md
  • 03_289-demi-leigh-tebow_PACKET.md (37,375 bytes) ← planning/excavation-packets/289-demi-leigh-tebow_PACKET.md
  • 04_017-demi-leigh-tebow_PACKET.md (37,373 bytes) ← planning/excavation-packets/017-demi-leigh-tebow_PACKET.md
  • 05_demi-leigh-tebow.md (31,371 bytes) ← planning/harvest/demi-leigh-tebow.md
  • 06H5_REC_bundle2_demi-leigh-tebow.md (24,427 bytes) ← planning/harvest/_H5_REC_bundle2_demi-leigh-tebow.md
  • 07_17-demi-leigh-tebow.md (9,974 bytes) ← planning/command-center/17-demi-leigh-tebow.md
  • 08_demi-leigh-tebow.md (9,774 bytes) ← planning/wave3-dossiers/demi-leigh-tebow.md
  • 09_demi-leigh-tebow.md (5,808 bytes) ← planning/top300/dossiers/demi-leigh-tebow.md
  • 10_017-demi-leigh-tebow.md (4,935 bytes) ← planning/enrichment/warmpath/017-demi-leigh-tebow.md
  • 11_289-demi-leigh-tebow.md (4,490 bytes) ← planning/enrichment/warmpath/289-demi-leigh-tebow.md

Generated by W16 Master Records synthesizer · 2026-06-17 · Session S1335